This week’s photo challenge was to storyboard a commercial, and it so happens that I had an earlier project within the last year scripting a commercial for the T-Shirt Diner located in the Galleria Mall. This series of photos depicts the each camera shot for the T-Shirt diner commercial. Keep in mind that there are motion graphics that are going to be incorporated within the commercial to coincide with each camera shot. The commercial as a whole was shot with a 7-D camera, and was edited in AVID and Premier Pro. We wanted to start off with the store marquee, as an introduction so that the viewer would be able to recognize the store upon first entry. The second and third shots were more like pans, giving the viewer a broader feel of the entrance to the store. The following shots were shots of the stores products and layout. These photos helped us with camera positions that would be beneficial to the commercial shoot. The storyboard was helpful with coming questions from the cameraman about lighting, product placement within the shots. Pre prepping for all this made it efficient during the shoot because we had answered most of our questions during pre production, and the storyboard helped us marinate on each and every thought during this process. The only problems we had during this shoot was the scheduling with all the crew, and when we had a definite schedule, it was during store hours. So while shooting, we had to wait patiently for paying customers to handle their business, and when they were finished we took advantage of the opportunity to finish the shot we needed. Fortunately closing time had come around, and we were able to complete the project.
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